Virtual stores are growing in Angola and are making the market more competitive. This growth was highlighted by Select Services, responsible for carrying out a survey. Know more.
The online medium has been the scene of various activities, including communicating with friends and family, using online casinos or investing in work structures and entrepreneurship.
This growth, derived from technological evolution, was also supported by the emergence of resources such as AI (artificial intelligence), which allowed the creation of structures that contribute to improving consumer and user confidence in digital spaces. A good example of this integration are some sites that have taken advantage of it to improve their customer service, as it happens in casino online Jackpot City Casino, where the customer support service is now accessible via email or live chat, directing any difficulty or doubt to a specialized team, at any time of the day, in an automated and efficient way.
The contribution of technological evolution can be seen in several aspects and, largely thanks to this, in 2020 there were already approximately 600 virtual stores registered on the social networks Instagram and Facebook in Angola and, to compete in this online market, there are several national companies who are entering the applications market, investing in their own apps or mobile websites to cope with the evolution of this digital sector.
Highly competitive, this sector has been on the radar of Select Services, which carried out a study related to the increase in digital service offerings and the rise of e-commerce in the country.
Come and learn more about this topic and how it affects Angolan companies.
The use of the Internet and the growth of virtual commerce in Angola
The increasingly active use of the Internet has motivated the growth of e-commerce, further motivating an increase in the number of customers looking for these solutions and making payments online.
With scarce legislation, this market extends to pre-existing and renowned brands, including large brands and supermarkets, but is also the result of the appearance of new small companies, resulting from growing entrepreneurship.
The growth of this market presents some challenges, namely with regard to competitiveness between companies.
Launching apps has been one of the most common solutions for companies trying to reach online customers through digital solutions that seek to integrate the latest technology, including artificial intelligence (AI), which provides customer assistance.
Meanwhile, in the country, access to the Internet and its improvement is on the political agenda, and the Angolan government considers the sector to be crucial for the economy and intends, for this very reason, to regulate economic activity related to digital platforms and e-mail. -commerce.
The use of smartphones in Angola
Another recent study, carried out in 2020, reveals that the number of users of new technologies, including smartphones, has been growing in Angola.
This study, carried out by “Hootsuit and a We are social”, indicates that around 2,2 million Angolan people already use social networks, with an increase of more than 10% between April 2019 and January 2020.
The more active use of smartphones, as well as the presence in these digital networks, can more easily justify the trend towards online consumption and the growth in the number of e-commerce platforms.
It is worth highlighting that the Angolan market has also dedicated itself to introducing new means of electronic payment, which also facilitate customer mobility and a more permanent interaction with online services and consumer products.
The convenience of home deliveries is another point that could justify the intense growth of the digital sales market in Angola.
