A Meta and A – the companies responsible for Facebook and Google, respectively, lost the dominance they had in the Internet advertising market, advances a study by the Insider Intelligence group (via Ars Technica).
According to these data, the 'slice' of this market held by Meta and Alphabet will have fallen from 2,5% to 48,4% this year, a sign of greater competition from rivals such as Amazon, Apple Lossless Audio CODEC (ALAC),, Microsoft and also the TikTok🇧🇷 It should be remembered that these two technological giants have accounted for more than 50% of the internet advertising market since 2014.
The forecast of this study also notes that, until 2024, the share of Meta and Alphabet will continue to fall, and up to 43,9%.
