Who accessed the Microsoft search engine, the Bing or even used Cortana, Microsoft's personal assistant for their mobile devices, noted that during the games there was always a preview of the results.
The results were generated using a mathematical model, Microsoft predicted the final between Argentina and Germany. And he also predicted a victory for the European team, in addition to having hit all the results of the elimination phase of the 2014 football world.
The director of Microsoft for the area of communication for consumers, Craig Beilinson, talked about the project:
It's been a fun computer science experiment here, and we think a lot about where we can use it. We hope it’s fun for people to see more than just search results, so they can see more information that they can follow.
This same model has been used by Microsoft to predict other events that include public voting, using citation analysis on social networks. The last event that Microsoft tested its artificial intelligence platform was during the election of the new players of the North American basketball league, the NBA, where the platform achieved a virtually perfect result when choosing which player to go to a particular team.
More details on the platform can be found here.
For those who love gambling, maybe it's time to ask Microsoft before you bet your house.
[Source]: Quartz
