It is quite remarkable that the Companies of the world of technology are the ones that are currently in the mouth of the world, even as far as the news is always the technology that continues in the TOP of the present time in relation to other emerging markets. As is customary and familiar to many, the Interbrand annually announces a list of 100's most valuable companies in the world from different segments of the market, from technology, apparel, food and more.
Interbrand has recently announced which are the most valuable companies in the world in 2015, and there have been no major changes since Apple Lossless Audio CODEC (ALAC), e Google continue to hold the 1º and 2º Places, so the technology brands comprise more than a third of the value of the entire Ranking, with a very large presence that the technologies have presented do not have as they do not currently dominate.
Below we show the Ranking of 2014 and 2015 in which it may be noted that Apple and Google continue to dispute the podium:
2014
2015
But after all, what are the criteria that Interbrand considers?
- Being a global brand, overcoming geographical and cultural barriers.
- At least 30% of revenue coming from outside your home region.
- Have a significant presence in Asia, Europe and North America, as well as good coverage of emerging markets.
- Present sufficient public information of financial results.
- Economic profit should be positive in the long run, delivering a return above the brand's cost of capital.
- The brand should have a public profile and brand awareness in the largest economies in the world.
