Yesterday was Apple's earnings conference call where the company revealed that its quarterly revenue for the first quarter of 2019's fiscal year (which ended 29's December 2018) fell 5% compared to the previous year, to just over 84 billion USD. He also clarified why this happened: people bought fewer iPhones.
In terms of percentages this is about 15% less, to be precise. That may sound bad, but it's worth remembering that Apple still cashed almost 52 billion USD from the sale of its smartphones last year. The company also highlights the fact that we may have reached a saturation point with iPhones for now. In addition, there may be a correction.
The company revealed an interesting statistic for the first time: there are 900 million active iPhones worldwide. Between this massive value and the high prices of the latest iPhones, it is understandable that Apple has seen a decline in smartphone sales down to 2018.
To what extent can future iPhones prices change?
Second Tim Cook (Apple CEO), ensured that this is an important issue, especially in countries whose currencies weakened as the dollar strengthened, and then the company will adjust its pricing strategy for the phones that will be made available in the future. He also stressed that, “when we arrived in January and evaluated the macroeconomic condition in some of these markets, we decided to return to be more consistent with our local prices, a year ago, hoping to help sales in these areas”.
With this information, one might believe that future iPhones in some countries will cost less, and this strategy used by Apple will allow more people to have access to the iPhone.
