Google will launch a feature that aims to ensure the legitimacy of a sender contact. And the novelty has a familiar look – now, when you receive an email from a verified company, you will see a blue icon, with a right in the center, similar to the one we see on Twitter, and which serves to communicate that it is a trustworthy address. and not any malicious agent.
When hovering the cursor over the icon, you will see a confirmation message. “The sender of this email has verified ownership of this domain, as well as the logo on your profile image”. Alongside the text, there will also be a link that will redirect you to a page with more information.
"Email authentication helps users and security systems, helps fight spam and helps brands build trust" explain to Google.
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The feature should be available to all users by the end of this week. Business account administrators can start configuring now this option for your brands.
Contrary to what happens on Twitter, it will not be possible to buy this “blue check”, since it only serves to guarantee the identity of a user.
This system is part of a package of identity symbols that Google has been implementing with the aim of making its ecosystem a safer and more reliable space. Brand Indicators for Message Identification, or BIMI, also allows authentication of logos to counteract forged images used by malicious senders.
