A GoMed, an online community pharmacy marketplace, recently launched a new service in Lagos to provide easy access to safe medicines, health products and services to Nigerian civil society, a strategic move to take advantage of Nigeria's thriving pharmaceutical market. Niga © ria, estimated at $2,5 billion.
With this new service, GoMed will partner with community pharmacies across Nigeria, providing them with the tools to showcase their inventory, exposing them to millions of potential customers within their communities.
According to what has been revealed, with GoMed, community pharmacies, regardless of size, will be able to digitize their sales process to reach even more customers, while users can access a variety of pharmaceutical products ranging from prescription drugs to medicines subject to personal care and supplements. Users will also be able to order medical equipment, talk to pharmacists or even consult a doctor.
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Speaking at the launch of the innovative service, GoMed Nigeria co-founder Dr. Aaron Grandy said the solution was inspired by the need to provide the tools and resources pharmacy companies need to bring their services online and power their operations in the most efficient and profitable way.
"Most community pharmacies are so busy running their businesses that they don't have the free time and resources to build an online store with 5.000 to 10.000+ products, manage branding, marketing and communications, and coordinate deliveries all at the same time. With all these challenges in mind, we asked pharmacy owners and managers if an online solution they could access, enhance their brand and reach more customers would be of interest to them, and of course, it was a resounding yes.“, said Dr. Aaron Grandy.
The benefits for pharmacies in partnering with GoMed include increased sales through online channels, and brand visibility through the presentation of branded specialties and unique selling propositions.
Other benefits include conveniently serving a wider audience without fear of giving away your business, risking your brand or losing your customers to the competition, and unrestricted access to digital tools for better visibility and business insights.
