The mobile telephony market in Africa fell 1,8% over the previous quarter in the second quarter of 2019, according to the latest figures announced by the International Data Corporation (IDC).
A Niga © ria remains the largest smartphone market in Africa in the second quarter of 2019, followed by South Africa and Egypt. Nigeria and South Africa saw smartphone shipments increase 3,6% and 0,2%, respectively, while Egypt recorded 18,0% growth in the quarter after the market declined considerably in the first quarter of 2019 due to the introduction of import registration. and other import regulations.
"Ordinary telephones continue to be an integral part of the African mobile market due to weak network infrastructure in large parts of the continent, particularly in rural areas, and the ease of use of these devices.“Says George Mbuthia, research analyst at IDC.
Transsion (Tecno, Infinix and Itel brands), Samsung and Huawei were the leaders in the smartphone market in terms of shipping in the second quarter of 2019, with respective market shares of 37,4%, 27,4% and 8,7%. However, Samsung had the largest dollar share in 40,3%, followed by Transsion (21,9%) and Huawei (12,2%).
Samsung's dominant revenue position in the market is underpinned by timely product launches in all African markets, particularly in relation to its A-series devices.
"The younger generation, increasingly tech savvy, in Africa, should drive the growth of smartphones and the adoption of mobile services that are transforming business and strengthening lives," says George Mbuthia.
