O YouTube started the second edition of the Africa Creator's Week🇧🇷 The program seeks to showcase and support creators across the continent and extend YouTube's commitment to nurturing black creators and artists as part of the #YouTubeBlack Voices program.
The event YouTube Africa Creator Week 2021 running from November 29 to December 3, 2021, it will offer a variety of activities to celebrate and support creators on the continent. Highlights of the week-long program include three motivational talks with creators and a masterclass focused on teaching creators how to diversify their revenue streams and increase their income.
A video series of storytellers, Stories Behind the Storytellers , will highlight the journeys of nine great African creators who are growing subscriber numbers through inspiring stories.
“Africa is full of inspiring stories and YouTube is committed to supporting the growth of the continent's storytellers. YouTube Africa Creator Week aims to highlight top African creators who are focused on their YouTube journey and spark engaging conversations between creators in order to drive growth on the continent,” said Adetutu Laditan, Creator Marketing Manager at YouTube Africa. YouTube.
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Recent YouTube statistics illustrate the significant growth of the creative community across Africa. Nigeria has over 500 channels with over 100 subscribers, an increase of over 60 percent from the previous year.
In Kenya, more than 300 channels have more than 100 subscribers – an increase of more than 90 percent year-on-year; while in South Africa, more than 250 channels now have more than 100 subscribers – a year-on-year increase of more than 60 percent.
“YouTube has been a partner to a generation of creators around the world who have turned their creativity into a business. In Africa, we are working to promote the discovery and development of the next generation of creators. We are focused on investing with an emphasis on connecting, inspiring and celebrating the uniqueness of black African voices,” concludes Awofisayo.
In January, 19 creators and four artists from sub-Saharan Africa were selected from 132 creators around the world to receive funding from the #YouTubeBlack Voices Fund as part of the class of creators of #YouTubeBlack Voices from 2021.
A #YouTubeBlack Voices Music Class of 2022, announced earlier this year, also includes eight artists, songwriters and producers from Africa.
