Asus recently released ZenFone 2, the first Smartphone with 4GB of RAM, and it seems that it is already bringing them considerable profits.
Asus is increasingly becoming a major competitor for HTC in the smartphone market. One of the big reasons for this is the launch of its latest smartphone, the ZenFone 2. The phone is very affordable, its design is similar to its older brother, but its housing is plastic. It has a 5-inch Full HD screen and the list of specifications includes an Intel Atom Z2560 processor, 1.6GHz dual-core, 2GB or 4GB RAM depending on the version.
Asus is already enjoying the success of its latest toy that is available to the public, Asus has announced that it has shipped more than 1,5 million units so far. In these circumstances, the company's smartphone business has become profitable and Asus expects this month's sales to exceed 2 million.
The growth estimate is based on the new Zenie Selfie, which will benefit from two 13 megapixel cameras. In addition, the company will launch its new ZenPad series tablet in July this year and plans to sell 8 around 10 to millions of ZenPad tablets later this year.
The smartphone war begins at home, Asus is doing well in Taiwan to win the battle against HTC.
