In order to explain the aspects to be taken into account in choosing a domain, we must first explain that a Domain is an easy-to-remember name for finding and identifying computers on the Internet.
Unfortunately many companies have not yet realized, the huge influence that the choice of domain name will have on website. A good name that can be memorized by your or your target audience will bring long-term benefits, and will allow the site to be found easily. On the other hand, a poorly made choice will hurt the business.
We must admit here that, there is no magic formula for choosing the best domain for the site, however, you must follow some basic rules to make a sensible and rational choice.
Additionally, a company may have multiple domains that point to a single website. In this case, each domain will always present the same content. Most successful businesses on the Internet use this strategy to ensure that the site is always found, that is, they register multiple domains for a single site.
What are the rules that I must follow to choose the domain of my company or business?
1) The domain must be your trademark and must be a proper name. Remember that branding is a sign that represents your company unequivocally in its segment.
Example: www.sapatariadofrancisco.co.ao. Some entrepreneurs reserve domains with generic names. For example: www.sapataria.co.ao.
2) Look for a name as short as possible. Remember the longer the domain the more difficult it will be memorized and avoid names that are spoken in the same way but are written in different ways.
Examples: www.celacerta.com e www.selacerta.com.
4) Choose the extension associated with your activity correctly. There are several domain extensions, for example: .COM, .CO, .CO.AO, etc. Remember that domain registration in one extension does not guarantee registration in another extension, when possible register your domain in similar extensions,
Example: .CO and .CO.AO
5) A name that catches the eye. If it is the beginning of your activity and your brand has not yet been chosen, choose a name that attracts attention and arouses some interest.
6) Avoid using the hyphen. Inserting the hyphen in the middle of your domain can reduce visits to your site, since the visitor will not always remember where the hyphen is.
