Today the internet is full of endless possibilities for our entertainment. However, there is no doubt that some of the most popular and widely used platforms are social networks. These have evolved in such a way that they influence not only personal and social connections, but also the way of doing business.
Speaking of Angola, based on the figures for 2022, from Data Reportal Digital, he revealed that in the last year the country registered 2,75 million users of social networks throughout the national territory.
This number of social network users in Angola represents 8,0% of the total population, where the investigation points out that these social network users do not represent unique individuals.
Data published on Meta's advertising resources indicate that Facebook had 2,40 million users in Angola in early 2022.
However, Meta has made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to your Facebook audience data – so these numbers are not directly comparable to the numbers published on other platforms, informs the study.
The company's revised audience figures mean that Facebook's ad reach in Angola amounts to 7,0% of the total population in early 2022.
However, Facebook restricts the use of its platform to people aged 13 or over, so it is also worth noting that only 11,8% of the “eligible” public in Angola uses Facebook in 2022.
Figures published in Meta's advertising tools indicate that Instagram had 506,7 users in Angola in early 2022.
This number suggests that Instagram ad reach in Angola amounts to 1,5% of the total population at the beginning of the year.
However, Instagram restricts the use of its platform to people aged 13 and over, so it is useful to know that 2,5% of the “eligible” audience in our country uses Instagram in 2022.
It is also worth noting that Instagram ad reach in Angola in early 2022 was equivalent to 4,1% of the local internet user base (regardless of age).
In early 2022, 46,3% of Instagram's ad audience in Angola was female, while 53,7 percent was male.
FACEBOOK MESSENGER
Data published in Meta's advertising resources indicate that ads on Facebook Messenger reached 673,7 users in Angola in early 2022.
However, Meta has made important changes to the way its advertising assets report data at the end of 2021 – including making significant revisions to your audience base data for Facebook Messenger – so these numbers are not directly comparable to the numbers published on other platforms, informs the study.
The company's revised audience numbers suggest Facebook Messenger ad reach in Angola amounts to 2,0% of the total population at the start of the year.
Facebook Messenger restricts the use of its platform to people aged 13 or over, so it is also worth noting that ads reach 3,3% of the “eligible” public of Facebook Messenger in Angola in 2022.
For additional context, Facebook Messenger ad reach in Angola equates to 5,4% of the local internet user base (regardless of age).
In early 2022, 42,1% of the Facebook Messenger ad audience in Angola was female, while 57,9 percent was male.
Figures published on LinkedIn's advertising resources indicate that LinkedIn had 570,0 "members" in Angola at the beginning of 2022.
However, please note that LinkedIn's advertising tools publish audience data based on total registered members, rather than the monthly active users that form the basis of ad hits numbers posted by most other social media platforms.
As a result, these LinkedIn numbers are not directly comparable with numbers from other social media platforms published in other studies.
The company's advertising figures suggest that LinkedIn's audience in Angola amounts to 1,7% of the total population in early 2022.
LinkedIn restricts the use of its platform to people aged 18 or over, so it is also useful to know that 3,5% of the “eligible” audience in Angola uses LinkedIn in 2022.
For additional context, LinkedIn's ad reach in Angola was equivalent to 4,6% of the local internet user base (regardless of age) at the start of the year.
In early 2022, 28,3 percent of LinkedIn's ad audience in Angola was female, while 71,7 percent was male.
Figures published on Twitter's advertising resources indicate that Twitter had 71,4 users in Angola at the beginning of 2022.
This number means that Twitter ad reach in Angola was equivalent to 0,2% of the total population at the time.
However, Twitter restricts the use of its platform to people aged 13 and over, so it may be useful to know that 0,3% of the “eligible” audience in Angola uses Twitter in 2022.
For additional context, Twitter ad reach in Angola was equivalent to 0,6% of the local internet user base (regardless of age) at the start of the year.
