A TradeDepot, which is the leading B2B E-commerce platform in Africa, announced the purchase of green lion, the largest and fastest B2B E-commerce platform in Ghana, where this transaction is to accelerate the provision of its services throughout that country, reveals the Tech Crunch.
Established in 2018, Green Lion has recently been committed to revolutionizing access to essential goods and services and enabling digital commerce for retailers in Ghana's key districts, and where this acquisition will serve to enable TradeDepot to leverage its data, technology and expansive logistical operations so as to link more neighborhood retailers in more Ghanaian cities with suppliers to make financing more accessible and accessible.
According to what is revealed by several analysts, the retail sector in Ghana is valued at USD 24,4 billion and is expected to reach USD 33,16 billion by 2024, with Small and Medium Enterprise (SME) retailers represent about 90% of the market.
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It should be noted that TradeDepot already has active operations in Ghana, as well as operations in Nigeria and South Africa, and this purchase of Green Lion will accelerate the delivery of its services to more cities to allow for increased sales, higher margins and more. value-added services for all parts of the value-added chain.
TradeDepot is currently one of the leading consumer goods brands and SME retailers across the African continent, creating a proprietary risk scoring engine that uses retailers' purchase history, past refund performance and other related data points to predict its solvency.
