O Facebook has confirmed that in the coming weeks videos will not only automatically play in the publications feed but will also have sound.
So far, videos have been automatically played in the publications feed, but all of them have been muted. Now, the social network has started to test, in the Australia, automatic playback of videos with sound.
The change made by Facebook is valid not only for videos shared by other users of the social network but also by advertisers. The change will only apply to mobile devices. All videos on the platform will work the same way, from advertisers and Facebook Live videos.
Fortunately, you are given the option to change this change in settings. Also according to a Facebook spokesman, "the company is conducting a small test on the" News Feed "in which people can choose whether they want to watch videos with sound from the beginning."
The goal is to start actively monetizing the videos format in the social network, one that the company CEO Mark Zuckerberg and the team has sought to become a central part of the user experience.
The new way of playing videos can give users awkward moments. Recently, Facebook was used as a platform for live broadcasts of assassinations, among other controversial filming. It's certainly not a pleasant thing to be surprised by inappropriate sounds while browsing the news feed on your smartphone.
