Whoever accompanies TV channels Portuguese, certainly had the chance to see some publicity from the Worten, which stands out for the huge amount of electronic products and its interesting slogans ("Worten always ...", is one of them).
On the opening day of Shopping Xyami in Kilamba, several signs indicated “Worten”, it was clear that the Portuguese giant was ready to “invade” the Angolan market.
On the 5 of May, this attempt finally came to fruition, with a ceremony inaugurating the first commercial area of Worten in Angola.
Worten arrives in Angola with the Top Brands Angola - Retail label that represents international brands in Angola, and hopes that Worten, which is the market leader in Portugal in the areas of home appliances, consumer electronics and entertainment, can have an immediate impact on the market Angolan.
The entry of this brand in the national market happens after Top Brands Angola - Retail brought other brands of international reference to Angola, such as Zippy, Mo, Sport Zone, Chicco or Swatch.
Paulo Sousa, Executive Director of Top Brands Angola - Retail, said:
"Worten arrived in Angola to be a market leader. This is our biggest bet, either by the importance of the technology segment or by the value of the associated investment. Kilamba's Worten will be the largest open technology store in the country, and we believe it will surprise all those who visit it, "adding that" we have an unbeatable pricing policy, we have unique and innovative services. We guarantee that at Worten it will be possible to find the best and latest technology at the best price ".
With this inauguration were created 40 direct jobs and about indirect 30 and an investment was realized in the order of 700 millions of kwanzas. Already for 12 of May is expected the inauguration of Worten in Xyami Shopping Lubango and until the end of 2017 will be 5 Worten stores open in national territory.
For the launch of Worten, Top Brands Angola also bets on a multi-media campaign with the signature "Worten. Get connected to life."
An interesting fact in the advertisements printed by the store, is the guarantee of the lowest prices on the market, as you can read in the photo below: “If you find it cheaper, we'll match the price."
