After iPhone 7 has been made available on the market, Apple assured it would not reveal the number of the first sales of this smartphone. But now a new situation is emerging, leading the company to plan to reduce production of the 7 iPhone line by 10% from the first quarter of 2017.
It seems that the idea of reducing the production of the iPhone 7 is not new, since the company tried to prevent this from happening in 2016, but it seems that this reduction will only happen in the first sad of this year. It is important to note that this is not the first time that Apple has made such a plan, since company has already considered the reduction of iPhone 6S and 6S Plus up to 30%.
According to the Nikkei, it should be noted that the reason for this reduction is the weak overall sale of the iPhone 7 as the main reason behind the change. Because of this, production cuts should arise based on vendor data.
It is important to note that, Apple could have taken advantage of Problems with Samsung Galaxy Note 7 at the beginning of the year, but, according to a group of analysts, the iPhone 7 lacked “attractive” features and failed to attract interest in the new smartphone line.
