South African fintech launches mechanism to combat carbon emissions through online shopping

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Cubon, a climate-focused South African finance company with a mission to reduce the damage online shopping has on the environment, will enable carbon-neutral online shopping with the debut of the country's first plugin designed to tackle climate change.

The startup's flagship product calculates emissions from customers' cars at the box, using data from the world's most prestigious climate science institutions.

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By making a negotiable license available to merchants and consumers, Curbon credits can be purchased on behalf of consumers by Curbon itself and, according to the founders, even if only 20% of South Africans financed 2% or 3% of the value of their online carts to offset the carbon footprint of their purchases, R150 million would be raised to fight climate change by reducing the amount of carbon emitted during production and consumption by end users.

This innovative solution is a pioneer in South Africa and is accessible for Shopify, WooCommerce, Magneto and other platforms, as well as being integrated into the cash flow of eCommerce stores owned and operated by Curbon partners.

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