This is one of those stories that people would doubt a lot, because anyone who closely follows the story of Jony Ive or Jonathan Ive for many knows that this is not the first time that he leaves Apple, so I very much doubt that he will not one day can return. Apple Lossless Audio CODEC (ALAC), and Jony Ive are separating and this time, according to or The New York Times , is definitive. Ive left the tech giant in 2019.
After more than two decades and formed his own company called LoveFrom, which had Apple as its first and main customer. The publication said both parties had agreed not to extend their contract in the weeks leading up to its renewal and to stop working together for the first time since the 90s.
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According to The New York Times, LoveFrom's multi-year contract with Apple was worth $100 million and prohibited the company from taking on any project that the tech giant saw as competing with its products.
But now LoveFrom's owner says he wants the freedom to take on new customers without having to ask Apple for permission. Meanwhile, company executives apparently questioned the amount Apple was paying him and were frustrated with laying off employees to join his design firm.
