Do you think a name change can make people like your product more?
A Microsoft think so. In his new strategy of aligning services for all platforms, he decided to change the names of the services. The formerly known as “Xbox Music”Was renamed Groove Music and Xbox Video was moved to“Movies & TV".
According to Microsoft, the name changes were based on feedbacks sent by Windows Insider users, since the old name was directly associated with Xbox, something that would not work very well now that Microsoft has decided to make it available for all platforms.
The apps, both Groove and Movies & TV, will be released in a new update later this week, whoever is testing Windows 10 will see a notification from Microsoft. With Grooves it will be possible to stream music and it will be possible to download music on several devices simultaneously, including on smartphones Android e iOS. This is possible due to an integration with the OneDrive.
The great thing about Movies & TV is that it will support .MKV files (subtitles), a feature that series lovers will thank. In addition, purchased or rented content can be viewed on different platforms.
Groove, Microsoft's rival for Spotify, has a collection of over 40 million music tracks. The monthly subscription will cost 9,99 USD and the annual, Groove Music Pass, 99 USD. Subscribers can also create personalized radio stations based on their favorite songs, albums and artists. Anyone who has already paid for a subscription to Xbox Music, need not worry, the change will be automatic.
