The social network Snapchat surpassed the number of 187 million users in the fourth quarter of 2017, which represents a growth of 18% over the previous year.
It is the biggest increase in the number of users of the application since the third quarter of 2016, which gives breath to the social network that was stagnated due to the offensive of the Facebook and your other applications, such as Instagram e WhatsApp.
Snapchat now aims to promote brand loyalty, increase advertising, and not just make a profit from the sale of pampering, which is not cheap at all.
The figures were released on Snap's balance sheet, the company behind Snapchat, the growth in the number of users surpassed Wall Street expectations and the company's stock was up 26% yesterday after the market closed.
The company's revenue was $ 285,7 million in the fourth quarter, which represents a growth of 72% compared to the same period of 2016. Snap's loss, on the other hand, was higher than revenue: $ 350 million.
What users are commenting on, however, is that it is surprisingly not possible to shop through the store for Spectacles' smart glasses, which generated losses of more than $ 40 million last year for the company by being stuck in the stock.
