O Twitter is offering a revenue model to content creators on the platform. To this end, Twitter shares the revenue generated by displaying advertisements among replies to your messages.
A new Twitter revenue model is accessible to creators. Only creators who pay for the blue badge and have had more than five million views on their publications in the last three months will have access to it. The amount the creator receives depends on the number of views.
However, there are conditions attached to payment. For example, copyrighted works, content about criminal activity, gambling, alcohol consumption, sexual publications and “pyramid schemes or quick getaway schemes” are not eligible.
According to Elon Musk, owner of Twitter, the first round of payments already amounts to 5 million dollars. The creators are already making themselves heard in the comments, sharing images that show that the first payment is on the way. This is despite Musk not exactly having a good reputation when it comes to putting the books in order.
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
Note, the creator must be verified and only ads served to verified user count.
- Elon Musk (@elonmusk) June 9, 2023
In February, Musk announced plans to share ad revenue with content creators. However, since Musk's acquisition of Twitter, the social networking platform has lost key advertisers. This fact is due to the return of freedom of expression on Twitter, of which Musk is a great supporter. For advertisers, the thought of seeing their marketing appear alongside unwanted content is extremely unpleasant.
Musk's vision for the platform has faced many obstacles in the past, but now it's pleasing creators. Positive community feedback is something the platform needs as Threads and other social media platforms are attracting more and more Twitter users.
