A survey conducted by the company Dataxis, revealed that the subscription TV market in Africa reached about 23,7 millions of customers. A constant expansion of subscribers across the continent.
This revealed data represents a growth of more than 2% in the quarter, and an 18% year-over-year growth, compared to the second quarter of 2016. Among subscribers, 70% receive satellite television.
A DTH(Direct to Home - Right to Home, is a mode of transmission in which the TV signals are sent via satellite directly to the TV of the subscribers of the service, with high quality of sound and image), is confirmed as the main mode of reception television channels across the African continent.
Followed by access TDT(Digital terrestrial television is the transmission of moving images and their associated sound through a digital signal from a network of terrestrial repeaters.) With 24% of market share.
On the other hand, DTT(digital terrestrial television in Portuguese), is still being implemented and developed in several important African countries and Dataxis predicts that this will allow DTT operators to gain new customers in the coming years.
The report says the market remains highly concentrated, with Naspers dominating both in terms of subscribers and revenues. However, the arrival of Kwesé, a subsidiary of Econet Media, is expected to increase competition in the African market.
