For an hour and a half, through a video, Mark Zuckerberg explained all the experiences of his new metaverse and how he intends to “mix” the real with the virtual. Therefore, the “parent company” Facebook is now renamed Meta.
Facebook's new name was revealed at Facebook Connect, the company's annual event, which makes known the company's news regarding virtual reality equipment and services. This year's edition was long-awaited, largely because of the negative environment that Facebook has been in because of Facebook Papers, leaked documents that show the flaws in content moderation and the company's practices in protecting minors, especially after Frances Hagen testify in the United States Senate, the famous “whistleblower” that triggered the investigation.
The second reason that the event was also highly anticipated was, along with the usual enthusiasm for the company's new virtual reality headsets, is the possibility of facebook rebranding.
Zuckerberg had already lifted the edge of the veil that the company could even change your name in recent times, that is, Facebook would become just the name of the social network included in the new brand, along with WhatsApp and Instagram. A bit like Google that created Alphabet as an aggregator brand for all the companies in the group.
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But why the name “Meta” and what is the much talked about “Metaverse”? According to the news, it will be a virtual space where people can meet to talk, work and collaborate.
In the video introducing the new name of Facebook, Zuckerberg started the event with a message about a bright future, a future we want and that the owner of Facebook will put all his effort into making it a reality.
According to the founder's idea, Facebook wants to give users the tools and ability to express themselves in the world, giving the example of video as a current medium. Zuckerberg says that the next platform will be more immersive, with more experiences, which is what the company calls Metaverse, to interact, study and do activities in a world apart. Mark Zuckerberg believes that Metaverse is the next step of the mobile internet, that is, it is not enough to look at a small window of a device, but to have visual contact and interaction. Instead of simply looking at the screen, the idea is also to live the experiences, in a more natural way.
"It's not about spending more time in front of the screen, but more immersive“. says Zuckerberg in the video.
But what is the Facebook's metaverse? Don't miss our next article on this subject, where we'll tell you all this.
